South Dakota Bids > Bid Detail

South Dakota National Guard Non-Commercial Sustaining Announcements

Agency: DEPT OF DEFENSE
Level of Government: Federal
Category:
  • R - Professional, Administrative and Management Support Services
Opps ID: NBD00159368633338216
Posted Date: Mar 2, 2023
Due Date: Mar 20, 2023
Solicitation No: W912MM-23-Q-0010
Source: https://sam.gov/opp/04236278c4...
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South Dakota National Guard Non-Commercial Sustaining Announcements
Active
Contract Opportunity
Notice ID
W912MM-23-Q-0010
Related Notice
W912MM-23-Q-0010
Department/Ind. Agency
DEPT OF DEFENSE
Sub-tier
DEPT OF THE ARMY
Major Command
NGB
Office
W7N0 USPFO ACTIVITY SD ARNG
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General Information
  • Contract Opportunity Type: Solicitation (Original)
  • All Dates/Times are: (UTC-07:00) MOUNTAIN STANDARD TIME, DENVER, USA
  • Original Published Date: Mar 02, 2023 04:00 pm MST
  • Original Date Offers Due: Mar 20, 2023 12:00 pm MDT
  • Inactive Policy: 15 days after date offers due
  • Original Inactive Date: Apr 04, 2023
  • Initiative:
    • None
Classification
  • Original Set Aside: Total Small Business Set-Aside (FAR 19.5)
  • Product Service Code: R701 - SUPPORT- MANAGEMENT: ADVERTISING
  • NAICS Code:
    • 541810 - Advertising Agencies
  • Place of Performance:
    Rapid City , SD 57701
    USA
Description

The South Dakota National Guard has a requirement for Non-Commercial Sustaining Announcements (NCSA). This will give the South Dakota National Guard the ability to advertise at the State and local level using both: (1) Public Service Advertising (PSA); and (2) a hybrid between PSA and paid advertising called Non-Commercial Sustaining Announcements (NCSA) Program or Public Education Partnership (PEP) Program. The primary objective is to reach the SDARNG target demographic of 17-24 year-olds, then 25-35 year-olds.



The NCSA Program is made exclusively through State Broadcasters Associations (SBAs), which are represented nationally by the National Alliance of State Broadcasters Associations (NASBA). Each state has its own SBA which represents its radio and television broadcasters. The NCSA Program broadcasts in a variety of markets (large and small) throughout a given state, while giving priority treatment for available airtime, receiving repeated air-time through a campaign, and is more likely to air in desirable time slots between 6:00AM and 12:00 AM (Midnight) local standard time.



The Solicitation is a Total Small Business Set-aside resulting in a Firm Fixed Price award.



All offerors must have an ACTIVE SAM registration by closing of solicitation.



Questions may be submitted to douglas.w.harding.civ@army.mil by 12:00pm on 13 March 2023.


Attachments/Links
Attachments
Document File Size Access Updated Date
W912MM-23-Q-0010.pdf (opens in new window)
1 MB
Public
Mar 02, 2023
file uploads

Contact Information
Contracting Office Address
  • 2823 WEST MAIN STREET
  • RAPID CITY , SD 57702-8170
  • USA
Primary Point of Contact
Secondary Point of Contact
History

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