South Dakota National Guard Non-Commercial Sustaining Announcements
Agency: | DEPT OF DEFENSE |
---|---|
Level of Government: | Federal |
Category: |
|
Opps ID: | NBD00159531722205957 |
Posted Date: | Feb 24, 2023 |
Due Date: | Mar 16, 2023 |
Solicitation No: | W912MM-23-Q-0010 |
Source: | https://sam.gov/opp/398c72e095... |
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- Contract Opportunity Type: Presolicitation (Original)
- All Dates/Times are: (UTC-07:00) MOUNTAIN STANDARD TIME, DENVER, USA
- Original Published Date: Feb 24, 2023 08:40 am MST
- Original Response Date: Mar 16, 2023 12:00 pm MDT
- Inactive Policy: 15 days after response date
- Original Inactive Date:
-
Initiative:
- None
- Original Set Aside: Total Small Business Set-Aside (FAR 19.5)
- Product Service Code: R701 - SUPPORT- MANAGEMENT: ADVERTISING
-
NAICS Code:
- 541810 - Advertising Agencies
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Place of Performance:
Rapid City , SD 57701USA
The South Dakota National Guard has a requirement for Non-Commercial Sustaining Announcements (NCSA). This will give the South Dakota National Guard the ability to advertise at the State and local level using both: (1) Public Service Advertising (PSA); and (2) a hybrid between PSA and paid advertising called Non-Commercial Sustaining Announcements (NCSA) Program or Public Education Partnership (PEP) Program. The primary objective is to reach the SDARNG target demographic of 17-24 year-olds, then 25-35 year-olds.
The NCSA Program is made exclusively through State Broadcasters Associations (SBAs), which are represented nationally by the National Alliance of State Broadcasters Associations (NASBA). Each state has its own SBA which represents its radio and television broadcasters. The NCSA Program broadcasts in a variety of markets (large and small) throughout a given state, while giving priority treatment for available airtime, receiving repeated air-time through a campaign, and is more likely to air in desirable time slots between 6:00AM and 12:00 AM (Midnight) local standard time.
The Solicitation will be a Total Small Business Set-aside resulting in a Firm Fixed Price award.
The Solicitation will follow this PreSolicitation notice within two weeks.
- 2823 WEST MAIN STREET
- RAPID CITY , SD 57702-8170
- USA
- Douglas W. Harding
- douglas.w.harding.civ@army.mil
- Phone Number 6057376923
- Monty Eisenbraun
- monty.c.eisenbraun.mil@army.mil
- Phone Number 6057376738
- Fax Number 6057376752
- Feb 24, 2023 08:40 am MSTPresolicitation (Original)
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